TikTok Ads management
Campaign setup, targeting, creative testing, Pixel tracking and optimization for leads, traffic and sales.
Learn more about TikTok Ads management
TikTok Marketing and Advertising Agency
TikTok Marketing Agency: Ads, Content and Creators That Turn Views Into Sales
Stop chasing views that never convert. Nova Tech Creative plans, creates and runs TikTok marketing, from short-form video and TikTok Ads to creator campaigns, TikTok Shop and TikTok SEO.
Where TikTok breaks down
Your TikTok Should Do More Than Collect Views.
Select a symptom to see what is usually behind it and how we fix it.
Videos get views but no sales
What's usually behind it
Views alone do not pay. We add clear offers, calls to action, landing pages and tracking so attention turns into leads and sales.
TikTok marketing services
A Complete TikTok Marketing Service
Choose one service or combine them into a full TikTok growth plan.
TikTok content creation
Scripted, filmed and edited short-form videos built around strong hooks and your brand voice.
Learn more about TikTok content creationTikTok account management
Posting, trend monitoring, community replies and reporting for your organic channel.
Learn more about TikTok account managementCreator and influencer marketing
Creator partnerships, UGC and Spark Ads that put your product in front of trusted voices.
Learn more about Creator and influencer marketingTikTok Shop management
Store setup, product listings, affiliate and creator programs, and shoppable video.
Learn more about TikTok Shop managementTikTok SEO
Keyword-led captions, on-screen text and profile optimization so people find you in TikTok search.
Learn more about TikTok SEOTikTok Ads management
TikTok Ads Management Built for Leads and Sales
We structure TikTok Ads around your goal, then test creative and audiences before scaling. Formats include In-Feed ads and Spark Ads, plus catalog ads for stores, with premium placements for larger campaigns where available.
- Objectives. Reach, traffic, video views, lead generation, website conversions and catalog sales.
- Targeting. Interests, behaviors, custom audiences and lookalikes.
- Tracking. TikTok Pixel and Events API for reliable conversion data.
- Creative testing. Multiple hooks and formats per campaign.
- Optimization. Budget, bid and audience changes on a regular cycle.
Creative strategy
TikTok Content That Stops the Scroll
The first seconds decide everything. We script around a strong hook, keep the style native to TikTok and test variations, because creative drives most TikTok results.
- Hooks. Opening lines and visuals tested for attention.
- UGC style. Authentic videos that feel native, not staged.
- Trends and sounds. Used when they fit your brand.
- Formats. Demos, tutorials, behind-the-scenes, testimonials and storytelling.
- Editing. Captions, pacing and calls to action built in.
Creator marketing
Creator, UGC and Spark Ads Campaigns
People trust people. We find and brief creators, collect UGC, and promote the best posts as Spark Ads so they keep their social proof while reaching more of the right audience.
- Creator sourcing. Matching creators to your brand and audience.
- Briefs. Clear guidance without killing authenticity.
- UGC library. Content reusable across ads and your site.
- Spark Ads. Promote organic and creator posts.
- Performance. Track which creators drive results.
TikTok Shop
TikTok Shop Management for Product Sales
Where TikTok Shop is available, we help you sell inside the app: store setup, product listings, shoppable videos and affiliate or creator programs.
- Setup. Shop account, catalog and policies.
- Listings. Optimized titles, images and descriptions.
- Shoppable video. Product-linked content and live sessions.
- Affiliates. Creator programs that drive sales.
- Reporting. Orders, revenue and return rates.
TikTok SEO
TikTok SEO: Be Found in TikTok Search
Many people now search on TikTok like a search engine. We optimize captions, on-screen text, spoken keywords and profiles so your videos appear for the searches your customers make.
- Keyword research. Phrases people search on TikTok.
- Captions. Natural, keyword-led descriptions.
- On-screen text. Keywords shown and spoken in the video.
- Profile. Name, bio and links that match search intent.
- Playlists. Group videos by topic to support discovery.
Choosing channels
Organic, Paid, Creators and TikTok Shop Compared
Most brands combine several. This table shows what each does best.
| Approach | Best for | Speed |
|---|---|---|
| Organic content | Brand building and community | Gradual, builds over months |
| TikTok Ads | Leads and sales at scale | Faster, with a testing phase |
| Creator and Spark Ads | Trust and social proof | Fast once creators are briefed |
| TikTok Shop | Direct in-app sales | Depends on catalog and country |
TikTok audit
Find What Is Holding Your TikTok Back
An audit shows what to fix first, from profile and content to ad account structure and tracking.
- Profile. Bio, link, branding and keywords.
- Content. Hooks, formats and consistency.
- Audience. Who watches and who should.
- Ad account. Structure, audiences and creative.
- Tracking. Pixel, events and attribution.
- Competitors. What similar brands do well.
TikTok marketing strategy
A TikTok Marketing Strategy Built Around the Funnel
Good TikTok marketing is not random posting. We plan content and ads for each stage, so strangers become followers, followers become leads and leads become customers.
- Awareness. Hook-led video and Spark Ads to reach new audiences.
- Consideration. Demos, tutorials and creator proof that answer questions.
- Conversion. Offer-led ads and retargeting with clear calls to action.
- Retention. Community replies and content for existing customers.
TikTok ads cost
How TikTok Advertising Costs and Budgets Work
You pay TikTok for ad spend and pay us for management. Costs depend on your country, audience, competition and creative quality, so we model budgets from your own targets instead of guessing.
- CPM. Cost per thousand impressions, shaped by audience and competition.
- CPC. Cost per click to your site or landing page.
- CPA. Cost per lead or sale, the number that matters most.
- Budget plan. Built from target cost per lead or sale, then tested in stages.
- Control. You see all spend and keep ownership of the ad account.
TikTok for business
TikTok Marketing for Small Business and Ecommerce
You do not need a big budget to start. We focus on a few strong content angles and one clear offer, then test small before scaling, whether you sell products, services or both.
- Small business. Local and service brands: behind the scenes, tips and proof.
- Ecommerce. Product demos, UGC and catalog ads that drive sales.
- Start small. Low-risk tests before larger budgets.
- Conversion-ready site. Landing pages and stores that turn clicks into orders.
TikTok vs other platforms
TikTok vs Instagram Reels vs YouTube Shorts
Short video works on several platforms. We reuse your best content across them, but plan each channel around how its audience behaves. See also our social media management service.
| Platform | Best for | Content style |
|---|---|---|
| TikTok | Discovery and trend-led reach | Short vertical video, search-friendly |
| Instagram Reels | Brands with an Instagram following | Short video plus Stories and feed |
| YouTube Shorts | Search and long-term discovery | Short video that links to long-form |
| Broad audiences and local reach | Posts, groups and video |
Tracking and analytics
TikTok Pixel, Events API and Conversion Tracking
Without tracking, TikTok Ads cannot optimize. We set up the TikTok Pixel and Events API, define conversion events and connect them to your website, so you see which videos and campaigns produce leads and sales.
- TikTok Pixel. Site events such as views, leads and purchases.
- Events API. More reliable server-side data.
- UTM links. Traffic tracked in your analytics.
- Conversions. Leads, calls, messages and orders defined clearly.
- Dashboards. Simple reports tied to business goals.
How we work
From Audit to Scale
1. Audit and goals
Review of your account, audience and competitors, with goals tied to leads or sales.
2. Strategy and tracking
Content pillars, offer and funnel, plus Pixel and events set up.
3. Creative production
Scripts, filming or UGC sourcing, and editing, shared for approval.
4. Launch
Organic posting and paid campaigns go live with controlled budgets.
5. Test and optimize
Hooks, formats and audiences tested, with winners kept.
6. Scale and report
More budget on what converts, with clear monthly reporting.
Reporting
Measure Views, Clicks, Leads and Sales
We report on outcomes that matter, not vanity metrics alone.
- Reach and watch time. Who sees and finishes your videos.
- Click-through rate. How often viewers act.
- Cost per lead or sale. What each result costs.
- ROAS. Revenue returned per unit of ad spend.
- Hook performance. Which openings hold attention.
- Next steps. Monthly recommendations from the data.
Integrated marketing
TikTok That Works With Your Other Channels
Pair TikTok with social media management, Facebook advertising, Google Ads, SEO services and a conversion-ready website.
- Retargeting. Bring TikTok visitors back through other ads.
- Content reuse. Repurpose video for Reels and YouTube Shorts.
- Landing pages. Send traffic to pages built to convert.
- Search. Capture the demand TikTok creates on Google.
Scope and pricing
How We Scope TikTok Marketing
There is no one-size plan. We agree what you need before work starts, so you only pay for what supports your goals.
- Services. Ads, content, creators, Shop or all of them.
- Video volume. Videos per week or month.
- Production. UGC-style or higher production.
- Ad spend. Your budget paid to TikTok, separate from fees.
- Reporting. Monthly reviews and strategy calls.
Industries
TikTok Marketing for Growing Businesses
The content mix changes with your product and audience.
Ecommerce and retailFashion and beautyFood and restaurantsTravel and tourismReal estateHealthcare and wellnessEducationB2B and services
Why Nova Tech Creative
Creative and Performance Under One Roof
Ads and organic together
One strategy across content and paid.
In-house video
No handoff between strategy and production.
Testing mindset
Decisions based on data, not hunches.
Clear reporting
Plain numbers and honest next steps.
FAQ
TikTok Marketing Questions, Answered
What does a TikTok marketing agency do?
It plans and runs your TikTok presence: strategy, short-form content, paid ads, creator partnerships, TikTok Shop and reporting, so views turn into leads and sales.
Is TikTok good for business?
It can be, especially for brands that can show products or personality in short video. Results depend on your audience, creative quality and offer, so we test before scaling.
How much should I spend on TikTok Ads?
Budget depends on your goals, market and creative volume. We start from your target cost per lead or sale, then build a budget and testing plan around it.
What are Spark Ads?
Spark Ads let you promote an existing organic post, including a creator's, as an ad. The post keeps its likes, comments and shares, which helps it feel native.
What types of TikTok ads can you run?
Common formats include In-Feed ads, Spark Ads, and catalog or shopping ads, with premium placements such as TopView and branded effects for larger campaigns. Availability varies by country.
Do you create the TikTok videos?
Yes. We script, film or source, and edit short videos in-house, then share them for approval before publishing or promoting them.
How do I get more followers on TikTok?
Consistent posting, strong hooks in the first seconds, trend-aware ideas, search-friendly captions and replies to comments all help. We focus on followers who fit your customers.
What is TikTok SEO?
TikTok SEO is optimizing videos and profiles for TikTok search, using keywords in captions, on-screen text, spoken words and hashtags so people find your content.
Can you manage TikTok Shop?
Yes, where TikTok Shop is available in your country. We handle setup, product listings, shoppable videos and creator or affiliate programs.
Do you work with TikTok creators and influencers?
Yes. We find and brief creators, manage UGC and use Spark Ads to extend the reach of creator content.
How long does it take to see results on TikTok?
Paid campaigns can produce data within days but need a testing period to stabilize. Organic growth is more gradual and usually builds over several months of consistent posting.
How do you measure TikTok results?
We track reach, watch time, click-through rate, cost per lead or sale, return on ad spend and conversions through the TikTok Pixel, reporting on business outcomes.
Can TikTok work for B2B or service businesses?
It can, with educational, behind-the-scenes and expert-led content. We test whether your audience is on the platform before investing heavily.
Is TikTok available in my country?
Availability of TikTok, its ad features and TikTok Shop varies by country and can change. We check what is available for your market before planning.
Can you combine TikTok with other channels?
Yes. We pair TikTok with Facebook and Instagram ads, Google Ads, SEO and a conversion-ready website for a joined-up strategy.
Do I own my TikTok account?
Yes. Your accounts stay in your name, and we work through access you can remove at any time.
How much do TikTok ads cost?
Costs depend on your country, audience, competition and creative quality. You pay TikTok for ad spend and pay management fees separately, and we plan budgets around your target cost per lead or sale.
Is TikTok better than Instagram Reels?
Neither is better for everyone. TikTok often favors discovery and trend-led reach, while Reels suit brands with an existing Instagram audience. We usually reuse content across both.
How often should I post on TikTok?
Consistency matters more than a fixed number. We agree a realistic posting rhythm you can sustain, then adjust it using watch time and engagement data.
Is TikTok marketing worth it for small businesses?
It can be, with a focused content angle, a clear offer and small tests before scaling. We check whether your audience is on the platform before investing heavily.
What is a TikTok marketing strategy?
It is a plan covering your audience, content pillars, ad objectives, creator partnerships and tracking, organized around the funnel from awareness to sale.
Last updated: 8 October 2026. TikTok features and availability vary by country and can change.
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