Technical SEO
Crawlability, indexing, site architecture, Core Web Vitals, XML sitemaps, redirects and JavaScript rendering, so search engines can access and understand your site.
Learn more about Technical SEO
SEO Services Company
SEO Services Company: Technical, On-Page, Off-Page, Local and AI Search Optimization
Rank higher on Google and get cited in AI search. Nova Tech Creative covers every type of SEO, from classic technical and on-page work to local, ecommerce and generative engine optimization.
Where SEO breaks down
Your Website Should Rank, Not Just Exist.
Select a symptom to see what is usually behind it and how we fix it.
My site doesn't rank
What's usually behind it
Pages that do not rank usually have indexing problems, weak content or little authority. An audit finds which, and we fix technical issues, match content to search intent and build links.
Core types of SEO
The Five Core Types of SEO, Fully Managed
Technical, on-page, off-page, content and local SEO form the foundation of every strategy.
On-page SEO
Keyword mapping, titles, meta descriptions, headings, internal links and content structure for every page you want to rank.
Learn more about On-page SEOOff-page SEO
Authority building through quality links, digital PR, brand mentions and citations from relevant, trusted websites.
Learn more about Off-page SEOLink building
Earned and outreach-based links from relevant sites, with backlink audits and toxic link cleanup.
Learn more about Link buildingContent SEO
Search-intent content, topic clusters, content refreshes and gap analysis that build topical authority.
Learn more about Content SEOLocal SEO
Google Business Profile, citations, reviews and location pages to win the map pack and near-me searches.
Learn more about Local SEOSpecialized SEO
Specialized SEO for Your Industry and Platform
Different sites and channels need different tactics. We apply the types that match your business.
Ecommerce SEO
Category and product page optimization, faceted navigation, product schema and crawl budget for online stores.
Learn more about Ecommerce SEOInternational SEO
hreflang, country targeting, multilingual content and regional structure for multi-market sites.
Learn more about International SEOMobile SEO
Mobile-first indexing, responsive layouts and page experience for phone users.
Learn more about Mobile SEOVoice search SEO
Conversational keywords and concise answers for voice assistants and smart speakers.
Learn more about Voice search SEOYouTube and video SEO
Titles, descriptions, chapters, transcripts and video schema to rank in Google and YouTube.
Learn more about YouTube and video SEOImage SEO
Alt text, compression, modern formats and image sitemaps for Google Images traffic.
Learn more about Image SEOApp Store Optimization
Keywords, titles, screenshots and ratings management for App Store and Google Play visibility.
Learn more about App Store OptimizationEnterprise SEO
Governance, templates and automation for large sites with thousands of pages and several teams.
Learn more about Enterprise SEOSEO migration and recovery
Safe redesigns and domain moves, plus recovery after traffic drops or algorithm updates.
Learn more about SEO migration and recoveryNew-generation SEO
SEO for AI Search, Answer Engines and Entities
Search now includes AI Overviews, chatbots and answer engines. These newer disciplines build on classic SEO to keep your brand visible.
Generative Engine Optimization (GEO)
Structuring content so AI tools such as ChatGPT, Gemini and Perplexity can cite and recommend your brand.
Learn more about Generative Engine Optimization (GEO)Answer Engine Optimization (AEO)
Direct, well-structured answers that win featured snippets, People Also Ask and AI Overviews.
Learn more about Answer Engine Optimization (AEO)Entity and semantic SEO
Clear entities, relationships and topic coverage so search engines understand who you are and what you offer.
Learn more about Entity and semantic SEOE-E-A-T and authority
Author profiles, credentials, reviews and proof that show real experience, expertise and trust.
Learn more about E-E-A-T and authoritySchema markup
Structured data for organizations, services, products, FAQs, articles and local businesses.
Learn more about Schema markupSocial and zero-click SEO
Searchable social profiles and content built for platforms where people discover brands without clicking.
Learn more about Social and zero-click SEOAI Optimization (AIO)
Making your brand and content easy for AI systems and Google AI Overviews to find, understand and use in answers.
Learn more about AI Optimization (AIO)LLM Optimization (LLMO)
Strengthening the signals large language models learn from and retrieve: clear facts, consistent brand mentions and trusted sources.
Learn more about LLM Optimization (LLMO)Search Experience Optimization (SXO)
SEO combined with UX and conversion work, so pages rank and also satisfy the visitor who lands on them.
Learn more about Search Experience Optimization (SXO)Search Everywhere Optimization
Visibility across Google, YouTube, TikTok, Reddit, Amazon and AI assistants, wherever your customers search.
Learn more about Search Everywhere OptimizationTopical authority and content clusters
Covering a subject in depth with linked hub and spoke content, so search engines trust you on the topic.
Learn more about Topical authority and content clustersProgrammatic SEO
Templated pages built from structured data for large sets of similar searches, with quality controls to avoid thin content.
Learn more about Programmatic SEOSEO glossary
SEO, AEO, GEO, AIO, LLMO and SXO Explained
The terms overlap, and they build on the same foundation: helpful content, a technically sound site and real authority. No one can guarantee placement in AI answers, so we focus on the signals that improve your chances.
| Term | Stands for | Focus |
|---|---|---|
| SEO | Search Engine Optimization | Ranking in traditional search results |
| AEO | Answer Engine Optimization | Winning snippets, People Also Ask and direct answers |
| GEO | Generative Engine Optimization | Being cited in AI-generated answers |
| AIO | AI Optimization (also used for AI Overviews) | Visibility in AI-driven search features |
| LLMO | Large Language Model Optimization | Being understood and mentioned by LLMs like ChatGPT and Gemini |
| SXO | Search Experience Optimization | Ranking plus a better on-page experience and conversion |
| SEvO | Search Everywhere Optimization | Visibility across every platform people search |
| E-E-A-T | Experience, Expertise, Authoritativeness, Trust | Quality signals that build credibility |
| SERP | Search Engine Results Page | The results page where rankings and features appear |
Note: llms.txt is a proposed, voluntary file that describes a site for AI tools. Support varies, so we treat it as optional and never as a replacement for strong content.
Types compared
Types of SEO Compared at a Glance
Use this table to see which types fit your goals.
| Type | Focus | Outcome | Best for |
|---|---|---|---|
| Technical | Crawling, indexing, speed | Site is findable and fast | All sites |
| On-page | Content and page elements | Pages match search intent | Every ranking page |
| Off-page | Links, mentions, PR | Higher authority and trust | Competitive markets |
| Local | Maps, reviews, citations | Calls and visits | Local businesses |
| Ecommerce | Category and product pages | Organic sales | Online stores |
| International | hreflang and regions | Visibility in each market | Multi-country sites |
| GEO and AEO | Answers and AI citations | Presence in AI search | Brands wanting AI visibility |
SEO by approach
White Hat, Grey Hat and Black Hat SEO
SEO is also grouped by method. We use white hat only, because shortcuts risk penalties that can erase years of progress.
- White hat. Guideline-compliant: quality content, earned links, good user experience. This is what we do.
- Grey hat. Risky tactics in a gray area, such as aggressive link swaps. We avoid them.
- Black hat. Manipulation like keyword stuffing, cloaking and paid link schemes. These can lead to penalties and we never use them.
SEO audit
Start With a Full SEO Audit
An audit shows exactly what holds your site back and what to do first, ranked by impact.
- Technical. Crawl errors, indexing, speed, mobile and security.
- On-page. Titles, headings, content gaps and internal links.
- Off-page. Backlink profile, toxic links and competitor authority.
- Local. Google Business Profile, citations and reviews.
- AI readiness. Schema, entities and answer-focused content.
- Analytics. Tracking, goals and Search Console setup.
SEO company
An SEO Agency That Covers Strategy, Content and Development
Many SEO companies handle only audits or only links. As an SEO agency with in-house web development and content, we fix the site, create the pages and build the authority, so nothing stalls between teams. If you only need direction, we also work as an SEO consultant for in-house teams.
- Agency. Strategy, content, development and links delivered together.
- Consultant. Audits, roadmaps and training for your team.
- Project work. Audits, migrations and recovery plans.
- Monthly retainers. Ongoing optimization and reporting.
SEO for small business
Affordable SEO Focused on the Searches That Pay
Small businesses cannot chase every keyword. We target high-intent and local searches first, fix the basics that hold sites back, and build content steadily, so a modest budget produces real enquiries.
- Local first. Map pack and near-me searches.
- Few, strong pages. Service pages built to rank and convert.
- Quick wins. Titles, speed and profile fixes.
- Steady growth. Content added month by month.
SEO packages and pricing
How We Scope SEO Packages
There is no one-size SEO package. After the audit we agree a plan sized to your site, market and goals, so you pay only for work that moves rankings and revenue.
- Site size. Number of pages and templates.
- Competition. How hard your keywords are.
- Types of SEO. Technical, content, links, local, AI search.
- Content volume. New pages and refreshes per month.
- Link building. Outreach and digital PR level.
- Reporting. Monthly reviews and strategy calls.
SEO vs paid ads
SEO vs Google Ads: Which Should You Choose?
They solve different problems, and the strongest strategies combine both with our Google Ads management.
| SEO | Google Ads | |
|---|---|---|
| Speed | Gradual, builds over months | Fast, starts quickly |
| Cost per visit | Lower over the long term | Paid on every click |
| Durability | Lasting results | Stops when budget stops |
| Control | Influence, not control | High control of targeting |
| Best for | Sustainable growth | Quick demand capture and testing |
Tools and measurement
The Data Behind Every SEO Decision
We rely on search engine and analytics data, plus professional crawling and keyword research tools chosen to suit each project.
- Search Console. Indexing, queries and click data.
- Analytics. Traffic, behavior and conversions.
- Crawlers. Technical issues across the whole site.
- Keyword and link tools. Demand, competitors and backlinks.
- Page speed tools. Core Web Vitals and mobile checks.
How we work
From Audit to Sustained Growth
1. Audit and goals
Technical, content and competitor analysis, then goals tied to leads or sales.
2. Keyword and intent research
Commercial and informational keywords mapped to pages and topic clusters.
3. Technical and on-page fixes
Priority fixes first, then optimization of every target page.
4. Content and authority
New and refreshed content, with link building and digital PR.
5. AI and local optimization
Schema, entities, answer content and local profile work.
6. Reporting and scaling
Monthly reports, then expand what works.
Reporting
Measure Rankings, Leads and AI Visibility
We report on outcomes that matter, not vanity traffic.
- Rankings. Target keyword positions over time.
- Organic traffic. Sessions and landing pages from search.
- Leads and sales. Conversions attributed to SEO.
- Local visibility. Map pack and profile actions.
- AI visibility. Citations in AI answers where measurable.
- Technical health. Errors, speed and indexing status.
Integrated marketing
SEO That Works With Your Other Channels
Pair SEO with Google Ads for fast visibility, social media management for reach, and website design and development for pages that convert.
- Paid and organic. Ad data guides keyword strategy.
- Social signals. Content that earns shares and mentions.
- Web design. Fast, crawlable, conversion-ready pages.
Industries
SEO for Every Kind of Business
EcommerceLocal servicesHealthcareReal estateTravel and tourismEducationSaaS and B2BProfessional services
Why Nova Tech Creative
A Specialist Team, Not a Black Box
Full-spectrum SEO
Classic and AI search disciplines under one plan.
White hat methods
No shortcuts that risk penalties.
Web and SEO together
Developers and SEOs work side by side.
Transparent reporting
Clear numbers and honest next steps.
FAQ
SEO Services Questions, Answered
What are the different types of SEO?
The main types are technical SEO, on-page SEO, off-page SEO, content SEO and local SEO. Specialized types include ecommerce, international, mobile, voice, video, image and enterprise SEO, and newer disciplines include GEO, AEO and entity SEO.
What is the difference between on-page, off-page and technical SEO?
On-page SEO optimizes content and page elements, off-page SEO builds authority through links and mentions, and technical SEO makes sure search engines can crawl, index and render your site.
What is GEO and how is it different from SEO?
Generative Engine Optimization focuses on being cited in AI-generated answers from tools like ChatGPT and Gemini. It builds on SEO fundamentals but puts more weight on clear answers, entities and trusted sources.
How long does SEO take to work?
SEO is gradual. Technical fixes can show effects within weeks, while competitive rankings often take several months of consistent work.
How much do SEO services cost?
Cost depends on site size, competition, goals and which types of SEO you need. We scope the work after an audit and agree a plan before starting.
What is white hat SEO?
White hat SEO follows search engine guidelines and focuses on quality content, good user experience and earned links. We use only white hat methods.
Do you do local SEO?
Yes. We optimize Google Business Profile, citations, reviews and location pages so you appear in the map pack and local results.
Can you fix a drop in rankings or traffic?
Yes. We audit for technical errors, content issues, link problems and algorithm update impact, then build a recovery plan.
Do you offer SEO for ecommerce stores?
Yes. We optimize category and product pages, structured data, site speed and crawl efficiency to grow organic sales.
Can SEO help my brand appear in AI search results?
It can. Clear answers, strong entities, schema markup and trusted mentions improve your chances of being cited in AI Overviews and chatbots, though no one can guarantee placement.
Do you guarantee first-page rankings?
No honest SEO company can guarantee rankings, because search engines control them. We guarantee transparent work, clear reporting and a strategy built on proven methods.
How do you measure SEO results?
We track rankings, organic traffic, leads, conversions and visibility in AI and local results, and report on business outcomes rather than traffic alone.
Is SEO better than paid ads?
Neither is better in every case. Paid ads give fast, controllable visibility, while SEO builds lasting traffic at a lower long-term cost per visit. Most businesses benefit from combining both.
Do you offer SEO for small businesses?
Yes. We focus small business SEO on local visibility, a handful of high-intent keywords and a sustainable content plan, so a limited budget goes where it counts.
What is included in SEO packages?
We scope packages by site size, competition and goals. They typically combine an audit, technical fixes, on-page optimization, content, link building, local work if needed, and monthly reporting.
Should I hire an SEO agency or an SEO consultant?
A consultant suits advice and strategy for a team that can implement. An agency suits businesses that want strategy, content, development and link building delivered together.
What is the difference between SEO, AEO, GEO and LLMO?
SEO targets rankings in traditional search results. AEO targets direct answers and snippets, GEO targets citations in AI-generated answers, and LLMO targets how large language models understand and mention your brand. All build on strong content and authority.
What is SXO?
Search Experience Optimization combines SEO with user experience and conversion optimization, so pages rank and also help visitors take action once they arrive.
What is AIO in SEO?
AIO usually means AI Optimization, or optimizing for AI-driven features such as Google AI Overviews. The term is used loosely, so we focus on clear answers, structured data and trusted signals.
Do I need an llms.txt file?
llms.txt is a proposed, voluntary standard, and support among AI tools varies. It can be a low-cost addition, but it does not replace quality content, schema and authority.
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