WhatsApp API Automation Company | Setup, Chatbots & CRM | Nova Tech Creative
WhatsApp API Automation Company

WhatsApp API Automation, Done for You

We set up your WhatsApp Business API account and automate it end to end: instant replies, chatbots, lead qualification, template campaigns and CRM integration, so you respond faster and sell more.

Setup includedVerification to go-live
Policy-safe flowsOpt-in and approved templates
Connected to your toolsCRM, forms and stores
Where WhatsApp breaks down

Your WhatsApp Should Work Even When You Do Not.

Select a symptom to see what is usually behind it and how we fix it.

We reply too slowly

What's usually behind it

Slow replies lose leads. Automation answers instantly, qualifies the enquiry and routes hot leads to the right person, day or night.

WhatsApp automation services

Everything You Need to Run WhatsApp at Scale

Choose one service or combine them into a complete WhatsApp system.

WhatsApp Business API setup

We Set Up Your WhatsApp Business API Account

Setup is where many businesses get stuck. We handle the steps on the official WhatsApp Business Platform, using Meta Cloud API or a Business Solution Provider, whichever fits your needs and budget.

  • Business portfolio. Meta business account and access structure.
  • Verification. Guidance through business verification.
  • Number registration. Choosing and registering the right number, and migrating an existing one if needed.
  • Profile and display name. Branding, description, hours and links.
  • Platform connection. Link to your inbox, CRM and tools.
  • Testing. Messages and webhooks checked before go-live.
Chatbots and flows

WhatsApp Chatbots and Automated Flows

We design conversation flows that feel helpful, not robotic: instant greetings, menus, FAQs, qualifying questions and booking, with a clear route to a human whenever needed.

  • Welcome and away messages. Instant replies at any hour.
  • Menus and FAQs. Quick answers to common questions.
  • Qualification. Questions on need, budget, location and timing.
  • Booking. Appointments and calls scheduled in chat.
  • AI-assisted replies. Where suitable, with guardrails and handover.
  • Human handover. Complex or sensitive chats go to your team.
Lead capture

Capture Leads From Ads, Website and QR Codes

Every touchpoint can start a WhatsApp conversation. We connect Click-to-WhatsApp ads, website buttons, forms and QR codes to automated qualification, so leads are captured and followed up in seconds. See our lead generation services.

  • Click-to-WhatsApp ads. Meta ads that open a chat.
  • Website buttons and widgets. Chat from any page.
  • QR codes. Print and in-store entry points.
  • Forms to WhatsApp. Instant message after a form submit.
  • Source tracking. Know which channel started each chat.
Template campaigns

WhatsApp Template Messages and Broadcast Campaigns

Used well, WhatsApp campaigns get attention. We write templates for approval, segment opted-in contacts and send relevant messages, such as offers, reminders and updates, while protecting your quality rating.

  • Template design. Utility, marketing and authentication templates.
  • Approval. Submitted and refined for WhatsApp review.
  • Segmentation. Messages matched to interest and stage.
  • Opt-in management. Consent captured and recorded.
  • Reporting. Delivery, reads and replies.
CRM and integrations

WhatsApp CRM Integration and Team Inbox

Chats should not live on one phone. We connect WhatsApp to your CRM, forms, spreadsheets and ecommerce platform, and set up a shared inbox with assignment and notes.

  • CRM sync. Contacts and chats saved automatically.
  • Shared inbox. Several agents, one business number.
  • Routing and assignment. Right chat to the right person.
  • Tags and notes. Context kept with each contact.
  • Webhooks and automation. Trigger actions from chat events.
Ecommerce automation

WhatsApp Automation for Online Stores

Customers already message stores on WhatsApp. We automate order confirmations, shipping updates, abandoned cart reminders and support, connected to your store. Build it on a site from our web development team.

  • Order updates. Confirmations and shipping notifications.
  • Abandoned carts. Reminders to opted-in customers.
  • Catalog and product chat. Share products inside conversations.
  • Support. Returns, tracking and FAQs.
  • Reviews. Request feedback after delivery.
Choosing the right tool

WhatsApp Business App vs WhatsApp Business API

The app is a good start. The API is for automation, teams and scale.

FeatureWhatsApp Business appWhatsApp Business API
Automation and chatbotsLimited (quick replies, away message)Full flows, bots and integrations
Team accessOne phone plus linked devices, limitedShared inbox with many agents
CRM and toolsManualIntegrations and automatic logging
CampaignsLimited broadcast listsApproved templates to opted-in contacts
Ad-to-chat flowsBasicClick-to-WhatsApp with automated qualification
Best forSmall teams and low volumeGrowing businesses and high volume
Compliance and policy

Opt-In, Templates and the 24-Hour Window

WhatsApp protects its users, and so should your automation. We build flows around the platform rules, so your account stays healthy and your messages are welcome.

  • Opt-in. Permission before marketing messages.
  • 24-hour window. Free-form replies after a customer message; templates beyond it.
  • Quality rating. Relevant, wanted messages protect your limits.
  • Opt-out. Easy ways to stop messages.
  • Honest content. No misleading claims or restricted items.
  • Privacy. Collect and store only what you need; check local rules with a legal adviser.
WhatsApp API costs

How WhatsApp API Costs and Pricing Work

Costs have a few parts: message charges set by Meta, which vary by country and message category, any platform or provider fee, and our setup and management fees. We explain each before you commit.

  • Message charges. Set by Meta, by country and category.
  • Platform fees. Depends on the provider or tools you choose.
  • Setup. Account, flows, integrations and testing.
  • Management. Ongoing optimization and support.
  • Budget plan. Based on expected message volume and use cases.
WhatsApp Business API provider

Choosing a WhatsApp Business API Provider

You can connect through Meta Cloud API directly or through a Business Solution Provider. We compare options for your volume, features and budget, so you are not locked into a tool that does not fit.

  • Meta Cloud API. Direct access, with your own build or tools on top.
  • Business Solution Provider. Hosted inbox, bots and campaigns in one platform.
  • Features. Inbox, chatbot builder, CRM links and reporting.
  • Costs. Platform fees plus Meta message charges.
  • Portability. Keep your number and data if you switch.
Official vs unofficial tools

Why We Use the Official WhatsApp Business Platform Only

Unofficial tools that automate the regular WhatsApp app or scrape chats break platform rules and can get your number banned. We build only on the official API, so your account and your customers stay protected.

  • Official API. Supported, scalable and policy-compliant.
  • Unofficial tools. High risk of bans and lost chats.
  • Data safety. Customer data handled through official channels.
  • Stability. Fewer surprises as WhatsApp updates its rules.
Appointments and support

WhatsApp Booking, Reminders and Customer Support Automation

Customers prefer messaging to calling. We automate appointment booking, reminders, rescheduling and support triage in chat, with human agents stepping in when needed.

  • Booking. Collect details and confirm slots in chat.
  • Reminders. Template reminders to reduce no-shows.
  • Rescheduling. Change or cancel without a call.
  • Support triage. Route by topic and urgency.
  • Feedback. Request reviews after service.
WhatsApp Flows and forms

WhatsApp Flows, Lists and Interactive Messages

Typing slows people down. Interactive messages, buttons, lists and Flows let customers choose options and submit details without leaving the chat, which improves completion rates.

  • Buttons and lists. Quick choices instead of typing.
  • Flows. In-chat forms for bookings and lead details.
  • Catalogs. Browse products inside the conversation.
  • Location and media. Share addresses, images and documents.
  • Fallbacks. Clear help when a flow cannot answer.
AI WhatsApp chatbot

AI WhatsApp Chatbot Development With Human Handover

AI can answer questions in natural language, trained on your approved content. We add guardrails, a clear boundary on what the bot can say and a smooth handover to your team, so customers get fast, accurate help.

  • Trained on your content. Answers based on approved information.
  • Guardrails. Limits on topics, promises and sensitive data.
  • Language support. Replies in the languages your customers use.
  • Handover. Escalate to a person at any time.
  • Review. Chats reviewed to improve answers.
WhatsApp for small business

WhatsApp Automation for Small Business

You do not need a large team to benefit. We start with the highest-value flows, such as instant greetings and enquiry qualification, then add campaigns and integrations as you grow.

  • Start simple. Greeting, FAQ and lead capture first.
  • Low volume friendly. Plans sized to your message volume.
  • Easy to manage. A simple inbox your staff can use.
  • Grow later. Add CRM and campaigns when ready.
Analytics and reporting

WhatsApp Analytics That Show What Works

We track the numbers that connect conversations to results, and use them to improve flows and templates.

  • Response time. How fast customers get answers.
  • Resolution. Chats solved by automation vs humans.
  • Template performance. Delivery, read and reply rates.
  • Lead sources. Which channels start conversations.
  • Conversions. Leads, bookings and sales from WhatsApp.
How we work

From Discovery to Go-Live

  1. 1. Discovery

    Your use cases, volume, tools and customer journey.

  2. 2. Account setup

    Business portfolio, verification, number and profile.

  3. 3. Flow design

    Conversation maps, templates and routing rules.

  4. 4. Build and integrate

    Chatbots, inbox and CRM or store connections.

  5. 5. Test and train

    End-to-end testing and team training before launch.

  6. 6. Launch and improve

    Go live, review reports and refine flows.

Use cases

WhatsApp Automation for Every Kind of Business

The flows change with the business. Here is how we approach common industries.

Healthcare and clinics

Appointment booking and reminders, with care around sensitive information.

Travel and tourism

Quote requests, booking updates and trip information.

Real estate

Property enquiries, qualification and viewing bookings.

Ecommerce

Order updates, cart reminders and support.

Education

Course enquiries, admissions follow-up and reminders.

Services and B2B

Lead qualification, quotes and account updates.

Integrated marketing

WhatsApp That Works With Your Other Channels

Send traffic into WhatsApp from Facebook advertising, Google Ads, TikTok marketing and Snapchat ads, and capture it on a site from our web design team.

  • Ads to chat. Click-to-WhatsApp from paid campaigns.
  • Website to chat. Buttons and widgets on every page.
  • Social to chat. Link in bio and story replies.
  • SEO. Search traffic that ends in a conversation.
Why Nova Tech Creative

Marketing and Automation Under One Roof

Setup and automation

One team from account to flows.

Policy-first

Opt-in and templates built in.

Ads connected

WhatsApp tied to your lead generation.

Clear support

Direct WhatsApp and email access to your team.

FAQ

WhatsApp API Automation Questions, Answered

What is the WhatsApp Business API?

The WhatsApp Business API, part of the WhatsApp Business Platform, lets businesses connect WhatsApp to software for automation, multiple agents, CRM integration and large-scale messaging, beyond what the standard WhatsApp Business app allows.

What is the difference between the WhatsApp Business app and the API?

The app suits small teams answering chats manually on a phone. The API supports automation, chatbots, multiple agents, integrations, template campaigns and ad-to-chat flows.

Can you set up my WhatsApp Business API account?

Yes. We handle business verification guidance, number registration, display name, profile setup and connecting the account to your chosen platform or tools.

Do I need a Facebook Business Manager account?

Typically yes. WhatsApp Business Platform accounts are managed through a Meta business portfolio, and business verification may be required for higher limits and some features. We guide you through it.

Can I use my existing WhatsApp number?

Often yes, but a number already used in the regular WhatsApp app may need to be migrated, and some options exist to keep both in use. We review your situation and advise on the safest path.

How long does WhatsApp API setup take?

It depends on how quickly your business verification and number setup are approved. We agree a timeline after reviewing your account.

What can you automate on WhatsApp?

Greetings, away messages, FAQs, menus, lead qualification, appointment booking, order updates, abandoned cart reminders, follow-ups and handover to human agents.

Can you build a WhatsApp chatbot?

Yes. We build rule-based flows and, where suitable, AI-assisted replies, always with a clear route to a human agent for complex or sensitive questions.

What are WhatsApp template messages?

Templates are pre-approved messages used to start conversations or message customers outside the 24-hour customer service window. They must be approved by WhatsApp and sent only to people who opted in.

Can I send bulk WhatsApp messages?

You can send approved template messages to contacts who have opted in. Unsolicited bulk messaging breaks the rules and can lower your quality rating or restrict your account, so we do not do it.

What is the 24-hour customer service window?

When a customer messages you, you can reply freely for 24 hours. After that, you need an approved template message to contact them.

How does WhatsApp API pricing work?

Meta charges for messages under its current pricing, which varies by country and message category, and you may pay a platform or provider fee. These are separate from our setup and management fees.

Can WhatsApp connect to my CRM?

Yes. We integrate WhatsApp with common CRMs, forms, spreadsheets and ecommerce platforms, so conversations and lead details are saved automatically.

Can multiple team members use one WhatsApp number?

Yes. With the API and a shared inbox, several agents can handle chats from one business number, with routing and assignment.

Can you use Click-to-WhatsApp ads?

Yes. Meta ads can open a WhatsApp conversation, and we connect those chats to automated replies and lead qualification. See our Facebook advertising service.

Can WhatsApp automation work for ecommerce?

Yes. Order confirmations, shipping updates, abandoned cart reminders and support flows can run on WhatsApp, connected to your store.

Will my account get banned?

Following WhatsApp policies greatly reduces the risk: opt-in, relevant messages, honest content and quick opt-out. We design flows that respect these rules, though no one can guarantee an account will never be restricted.

Can I get the green tick verification?

Official Business Account status is granted by WhatsApp at its discretion and depends on factors such as brand recognition. We can guide you through the process, but cannot guarantee approval.

Is WhatsApp automation available in my country?

WhatsApp is widely used, but availability of some features, pricing and policies vary by country and change over time. We check what applies to your market.

Do you provide training and support?

Yes. We train your team on the inbox and flows, and offer ongoing support and improvements.

Do I own my WhatsApp account and data?

Yes. Your business accounts and customer data belong to you, and we work through access you can remove at any time.

Do you also offer lead generation and ads?

Yes. We combine WhatsApp automation with Meta, Google and TikTok ads and website funnels. See our lead generation services.

What is a WhatsApp Business API provider?

A Business Solution Provider offers tools on top of the WhatsApp Business Platform, such as a shared inbox, chatbot builder and reporting. You can also connect directly through Meta Cloud API with custom development.

Why not use unofficial WhatsApp automation tools?

Tools that automate the regular app or scrape chats break WhatsApp rules and risk banned numbers and lost data. We use only the official Business Platform.

Can you build an AI chatbot for WhatsApp?

Yes. We build AI-assisted chatbots trained on your approved content, with guardrails and a clear handover to your team.

What are WhatsApp Flows?

Flows are in-chat forms and interactive experiences that let customers pick options and submit details without leaving WhatsApp.

Can you automate appointment booking on WhatsApp?

Yes. Customers can book, confirm, reschedule and receive reminders in chat, connected to your calendar or CRM.

Is WhatsApp automation suitable for small businesses?

Yes. We start with high-value flows like instant replies and lead qualification, then expand as volume grows.

Last updated: 10 October 2026. WhatsApp features, pricing and policies change, so we confirm current rules before setup.

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